Our Company

CommitmentThe way you market changes over the years, but the core values that create success stay the same. We believe that good marketing is about having the right focus, drive, commitment, balance and attitude in your strategy and in your company.

As in any team sport, creating a strong bond of trust, respect and clear communication is the foundation that helps build a winning team. Whether it is a short term objective you seek or long term planning, our goal is to bring you into the winner’s circle.

Kickstart Communications is committed to providing intuitive, strategic marketing planning and branding services to businesses that have the drive to excel in their field.

Cathrine's Bio

 

Our Services

  • Branding
  • Graphic Design
  • Social Media Marketing
  • Publishing Consulting
  • Marketing Strategy Development

In order for you to understand the branding process, here is an outline of the steps we take to produce your brand. Branding is much more than just creating a logo or tag line. It is a process of finding the core elements that make what you offer, special. It must come from the heart and be true to who you are as a person and as a company. We must get to know you and your business in order to produce a winning brand for you.

Discover (Brand Audit):

It all starts with good information and research. Regardless of the scope of the project, we need to understand the current situation both externally and internally. Through a combination of research, workshop sessions and interviews, We immerse ourselves in all aspects of your business. The goal of these sessions is to understand the entire picture of the organization both internally and externally, and to get a clear idea of the future goals. This initial process is the foundation for all brand development.

Define (Identifying an Opportunity & Strategic Planning)

Once we have a clear understanding of the market space and the perception of the brand, we synthesize our discoveries and look for an authentic, compelling competitive advantage - and how to implement it. If one doesn’t exist, we must create it.

Develop (Creative Direction & the Brand Platform)

Now that we understand the brand’s strategic direction we must bring it to life. For many, this is where it all becomes real as we start to create the tangible elements for the brand. It starts with a Brand Platform Document (a written and visual guideline for the your brand).

 

In order to express who you are visually, our designers begin with your company brand and find new and powerful ways to express it. Having well branded marketing materials does not limit you to using the same images on every marketing piece you produce. It’s about finding fresh ways to express a consistent message about your business and what you stand for.

Our goal is to express your message in a way that creates positive and increasing brand awareness with each piece we produce. Producing unbranded materials is like throwing money in the garbage. Our studies have shown that without a cohesive brand, customers may think that your flyer belongs to the competition. Our thought on the matter is…if it doesn’t match your brand or add to it, don’t print it…you are wasting money by producing it. We are strategic about our designs and want to add value to whatever pieces you wish to produce.

Our designers are brand-focused, which means they are not the typical, temperamental artists who demand complete artistic freedom. Our designers understand the need to maintain and promote your brand. Their primary goal is to produce brand-based designs that reflect the image you wish to create. If you don’t like the look, we will work with you until you are satisfied. You always have the final say on how each piece looks. 

Portfolio Page

Staying on top of social media can be very tiring, and burns up hours of your precious time each day. Whether you are an author or a well-established company, it is important to pay attention to social media and what is being said about your business as it can make or break your company’s reputation. It is estimated that successful companies spend 25% of their marketing budget on social media.

KickStart manages a full range of social media, which allows you to spend your time where you really need, and want, to spend it. Our social media experts plan, compose and send regular posts for your approval. We keep your blogs, tweets and other social media sites up-to-date and cross posting. You are kept informed of the current activity with regular status reports. We manage your followers, expand your network, and alert you of posts and comments that may need your personal attention.

Why spend your spare time wading through the jungle of social media sites, trying to figure out which sites to join and which ones to ignore? Let manage your social media with a plan that suits your time, budget and interests. Our communications experts are here to ensure that you look good in print and that the buzz you create is a positive one.

Constant Contact

People do business with people they know and trust. Keep in touch with new and old clients. Let your customers get to know  who you are by sending out a bi-monthly newsletter. Our staff will write, distribute and manage your email lists while keeping it groomed and up to date. You can choose from monthly or bi-monthly send dates. If you prefer to write the content, we will format it, ensure that it goes out on time and provide you with a full report which tells you how many people have read it, clicked through to your website and forwarded it to their friends. No more struggling with deadlines or forgetting to write and send out article as promised. We take care of it for you and provide you with the stats to evaluate the effectiveness of your email campaigns.


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Whether you are an established author looking for representation or a new author looking for guidance on how to successfully enter the world of publishing, we are here for you. As publishing consultants, we help you avoid the many pitfalls that arise during the launch of a book and assist you in making appropriate decisions that will promote the success of your title.

We offer a full range of services from ghostwriting; cover design, editing, illustration, distribution acquisition, author tours, and social media marketing. With 15 years experience in the publishing industry, you can count on us to provide you with advice that is tried, tested and true.

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Launching any venture without a solid strategic plan is like building a house without a floor plan. You are bound to run into problems. Alan Lakein once said, “Failing to plan is planning to fail.” And though there are a few unplanned successes, planning certainly offers a much higher success rate. You work hard to build your business and we want to make sure that you have every chance of succeeding.

Our marketing team will help you define the scope of your project, guide you in choosing a budget and research the necessary elements required to develop and implement a winning marketing strategy.